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Marketing How To: Basics of Web Analytics

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Marketing How To: Basics of Web Analytics

Internet marketers invest a huge amount of time and effort in creating good SEO friendly websites and in promoting them extensively. However, most of them face difficulties when it comes to web analytics.

Many internet marketing newbies have confessed that they get intimidated when the come across web analytics terminology and that they end up getting hopelessly confused. If you are one of those who are mystified by web analytics, this article is for you.

It is true that web analytics is a little complex for a person new to internet marketing. However, without analytics, you would not know where your online venture is going. It is like traveling in a Ferrari in an unknown country without any road map.

According to marketing how to experts, it is very important to track the performance of your website or blog. Web Analytics Tools like Google Analytics provide you with various statistics which enable you to take correct business decisions.

Web Analytics tools generally use the below mentioned terms.

Visits: When someone or something (bot) visits your website, it is counted as a visit. It represents the number of sessions on your website.

Page Views: A page view (PV) is defined as an instance of a page being loaded by a browser. Each time a user visits a webpage, it is counted as a page view. One person may view multiple pages of your website on a visit.

Average Time on Site: It is the average amount of time your visitors would have spent on your website.

% New Visits: Shows how many interactions were from people who visited your site for the first time.

Bounce Rate: It shows the percentage of visitors who left your website after visiting just one page, not more than a few seconds. It is a very good indicator of the quality of your website. With the help of web analytics tools, you may generate reports for bounce rates for different webpages and for different keywords.

Direct Traffic %: It is the percentage of traffic for which the referrer is unknown. It may be a person typing your website URL; a person who may have accessed your website from browser bookmarks; a person who have accessed you site through links in email footers or newsletters without campaign identification; a person who would have accessed your website by clicking on links in MS Office applications (like Word and Excel) or by clicking on links from any of the non standard webpage environments.

Referring Sites %: It is the percentage of traffic from people visiting your site from another site. It includes visits from your ad campaigns. This helps you to analyze the effectiveness of your ad campaigns.

Search Engines %: It is the percentage of traffic coming from various search engines like Google, Bing, Yahoo and MSN. If this is low, it is an opportunity for you to optimize your content (SEO) for search engines.

Other %: Percentage of traffic from sources other than those mentioned above.

Marketing how to experts recommend that you spend time on web analytics every day. This exercise will definitely help you focus your time on energy on areas which require your immediate attention.