Marketing How To: Five Efficient SEO Tools

Webopedia defines SEO (Search Engine Optimization) as “The process of increasing the amount of visitors to a website by obtaining a high ranking placement in the search results page of a search engine (SERP)”. The profitability of your online venture is directly proportional to the number of quality visitors you get for your website. This is the simple formula for success in online marketing.

Many SEO tools are available on the internet. Here is a brief description of some really efficient SEO tools

Google Webmaster Tools

Google recorded one billion unique visitors in June 2011. It is very important to find out your website’s standing with Google. Google webmaster Tools is free and helps you generate reports about your page’s visibility on Google. It is very easy to use. You need to just add and verify your site.

After it is set up, can see how Google crawls and indexes your site. You can identify problems Google may be encountering in accessing your website. You will be able to identify the search queries which are driving traffic to your site. You will also be able to see how your visitors arrive at your website.

Market Samurai

This tool is very popular among marketing how to experts. It is not free, but you can download a free trial version. The full (paid) version of this tool enables you to track your website rankings, to analyze the strength of competition in any niche, to find the right keywords, to choose the right domain, to monetize, to find content, to publish content and to promote.

SEOMoz

SEOMoz offers tools which enables you to identify powerful links, analyze link anchor test and compare domains side by side. The toolset makes every thing, from link development to keyword insight more efficient. It provides a detailed analysis of the top ranking pages of your website.

SEO Analyzer

SEO Analyzer is a desktop based tool. It helps you to obtain your website’s Google page rank. You can also get information regarding the backlinks to your site. The tool is easy to install and use.

Backlink Watch

Good backlinks go a long way in improving your website’s ranking in search engines like Google, Yahoo and Bing. Backlink Watch is a great tool to analyze your inbound links. This tool is free and easy to use. Both paid and free versions of the tool are available.

Use of the above mentioned tools will definitely boost your online business. These tools take you miles ahead of your competitors.

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