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Marketing How To: Free Market Research Tools

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Marketing How To: Free Market Research Tools

Market Research World defines the term market research as “a systematic, objective collection and analysis of data about a particular target market, competition and/or environment. Market research helps you to make informed business decisions. It enables you to put your business in the best position to succeed.

Many free market research tools are available online. Here is a brief overview of some really efficient market research tools which enable you to gather valuable information from the market.

Survey Monkey Basic

This amazing tool enables you to create and publish online surveys and opinion polls in a matter of minutes. You can view the results graphically, in real time. This tool is hugely popular among corporate giants like Samsung, Facebook and HealthPartners; and is very efficient.

Google Insights for Search

This efficient tool can compare search volume patterns across specific regions, time frames, properties and categories. It is easy to use and literally allows you to see what the world is searching for.


BizStats offers well organized business and industry statistics, with business financial ratios for 250 industries. BizStats is owned and operated by Brandow Company, a well known name in online data analysis.

Quantcast Measurement

Quantcast Measurement is a free audience measurement service which provides detailed user demographics and audience insights. This is a very useful tool.

SEC (Securities and Exchange Commission) Filings (for information on US based companies)

The SEC’s EDGAR tool enables you to search annual reports of companies, which provide detailed financial information and market analysis.

Domain Tools

Domain Tools has a comprehensive collection of domain name ownership records. You can get the ownership details of a particular domain. If you have the name of a person, you can get the details of domains owned by him/her. You can also check the domain availability.

Yahoo! Search Clues, Spoke, Google Trends, Wordtracker Labs, Alexa, Compete, Twitter Search, Google Keyword Tool,, CORI Contracts Library, ZoomInfo, Intute, Quarkbase,, CmPact, US Copyright Catalog, ThomasNet, Jigsaw, TouchGraph, Seeking Alpha, Trendwatching, Indeed, Free Patents Online, WayBack Machine and Hoovers are other useful market research tools which add immense value to your business.