Marketing How To: How to Build and Manage the Reputation of Your Business Online
More than two billion people use the internet worldwide. It is important that your business has a good online reputation. Bad online reputation can cause immense, sometimes irreparable damage to your business.
Your prospective customer will definitely search for information about your company before doing business with you. People would definitely not want to associate themselves with a business with bad reputation.
The stakes are indeed very high for business owners. How your company appears in search results is very important in today’s competitive global market. You just can’t ignore this aspect any more.
Some business owners still believe that, “any publicity is good for the business”. Not anymore if it is negative. Vitaly Broker, the owner of retail eyewear website DecorMyEyes.com realized the repercussions of this belief the hard way.
Vitaly Broker used to harass his customers and directed them to vent out their frustration on the internet. His website climbed up in rankings. Google acted promptly by changing its code, thereby burying the website along with other businesses with bad practices. It is very important to create and manage good reputation online.
Managing the reputation of your business can be challenging. Many organizations offer online reputation management services. Netmark.com, Reputation Management Consultants, Customer Magnetism, Intrapromote LLC and Morrissey & Co are the top five names in the business, according to marketing how to experts.
If your budget does not allow you to hire the services a reputation management firm, you will have to do it yourself. Here are some tips from marketing how to experts on how you to manage the reputation of your business on the internet.
Use search engines like Google to search information about your business. This will give you an idea of how your business is portrayed online. Create accounts on social media websites like Twitter, Google Plus and Facebook. Check what people are saying about your business.
Marketing how to experts recommend that you use Google Alerts. It allows you to track search terms by type. Sign up for this service. You will receive any new mentions of your search term periodically on your email address.
It is very important to act when you see the need to act. Marketing how to experts recommend that you respond to reviews. Apologize whenever you are sure that the mistake was from your end. Assure that you would work towards resolving the issues. If you find that the review is false, it is important to get is removed, by explaining the situation to the website owner.
Marketing how to experts suggest that you build a positive reputation by offering high quality original content on your website or blog. Offer to help your friends and followers on various social networking websites, using your company’s products or services. Never post fake reviews. It may backfire.
Managing your business reputation on the internet is indeed a daunting task. By implementing the above mentioned tips, you are sure to succeed in this endeavor.
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