Marketing How To: How to Create an Effective Landing Page
Marketing How To: How to Create an Effective Landing Page
Landing page is defined as “the page that appears when a prospective customer clicks on your advertisement”. It is also known as lead capture page. A good landing can generate huge amount of sales, whereas a bad landing page can cause immense harm to your business.
Here are some tips on how to create an effective landing page. These are used by successful internet marketers worldwide.
Keep it simple
Create your landing page with a specific goal and stick to it. Avoid promoting your other brands in this page. The landing page should help the customer to know about your product and to buy it. It helps if you have an estimate of conversion rate from the landing page.
Strive to provide the best experience
Focus all your resources on providing the best experience to your prospective customer. It is advisable to adapt a simple design. It is advisable to use WordPress landing page themes. They are free. Use Page Speed Online. This amazing Google tool analyzes the content of your page and provides you tips on reducing page load times.
Provide valuable information. Since you would know your target market, try to speak their language in the content. The content should ideally have a problem and solution approach. It is advisable to use bullet points.
Ensure that there are no language usage errors. They have the potential to ruin your business. Check multiple times before publishing the page online. Include the main message above the fold (your prospective customer should not need to scroll).
If you are using images and videos ensure that they are of very high quality. Avoid lengthy videos (more than three minutes). You may ask your friend to test the functionality before publishing.
Include call to action
Include a call to action. Guide the prospective customer through what you expect them to do. It you want them to buy, ensure that the purchase process is simple. Include instructions in simple English. Never assume that customer would know what to do next.
It is very important to tell your prospective customer why it is important to buy now. Use targeted sentences with a clear message. “Buy now and get 50 percent discount” is a good example. It is a good idea to get some personal information of whoever would have visited your landing page.
Ensure that you thank the prospective customer for having performed an action which you intended him/her to perform. It is always a good idea to make another offer by saying “Would you also be interested………..”
Be consistent
Ensure that your keywords, advertisement and the landing page are delivering the same message. Otherwise your prospective customer is more likely to be confused. It is advisable to use similar logos, colors and fonts. The prospective customer will feel that he/she has landed in the right place.
Include testimonials
Testimonials add to the credibility of your business immensely. Your prospective customers are always curious to know how people like them are using your product or service. Marketing how to experts use testimonials tactfully and extensively. Include images and video testimonials only if the website is able to take the load.
Offer money back guarantee
Many people are scared of trying something new. Money back guarantee is a great motivation for them. It also adds to the credibility of your business. It is a good idea to provide a promise of privacy.
Creating an effective landing page can be a challenge to internet marketing newbies. However, by implementing the above mentioned tips, you can create a landing page which would generate more sales than any of your competitors.
