Marketing How To: How to Keep Up with Google Algorithm Changes
Google, the giant web search engine, indexes billions of web pages in an effort to help users to find the information they desire through the use of keywords. It is the dominant search engine with more than 60 percent market share. If you want to succeed in your online venture, you need to optimize your website or blog for Google.
Google’s PageRank (named after Larry Page, the company’s founder) is a numeric value that represents how important a page is on the web. Online marketers use all their skills and invest huge amount of money to get good PageRank.
Google’s keeps changing its mathematical PageRank algorithm. Each time there is a change; online marketers all over the world put all their efforts to find as much information as possible about the change. Google keeps changing its algorithm every few weeks. It is always advisable to check the official Google blog for the latest information.
Online marketers change the content of their website or blog in line with changes to the Google’s PageRank algorithm. It is advisable to do so. However, if you follow the below mentioned basic principles while creating and managing your website or blog, you will rank high irrespective of what Google does with its algorithm.
Strive hard to ensure that your content is of high quality. Choose the right keyword. Marketing how to experts recommend that you spend considerable amount of time on keyword research. Ensure that the website or blog is updated regularly. Create as many backlinks to your website as possible on high PageRank article directories.
Ensure that you are under control of your website or blog. Use a good web analytics tool like Google Analytics for this purpose. Marketing how to experts do not take hasty decisions. All their decisions are based on solid facts and thorough analysis.
Marketing how to experts suggest that you make the most of social media websites. Use social networking sites like Facebook, Google Plus and Twitter extensively to promote your website or blog.
By incorporating the above mentioned tips into your internet marketing strategy, you will be on the first page for your keyword, irrespective of what ever Google may do with its algorithm.