Marketing How To: How to Make Your Visitors “Stick” to Your Website
Marketing How To: How to Make Your Visitors “Stick” to Your Website
“Bounce rate” is defined as the percentage of website visitors who stay on the site for a small amount of time (for less than five seconds). Some experts also define this term as the percentage of website visitors who visit just one page of your website. Marketing how to experts regularly monitor the bounce rate of their websites. High bounce rate is more likely to have a negative impact on your business.
Here are some tips for reducing the bounce rate
It is always advisable to use a simple design for your website. Avoid clutter and use pleasant colors. Relevant and good quality images enhance the visual appeal of your website. However it is advisable to avoid excessive use of flash animations.
It is always a good idea to have a site index. It prompts your visitor to browse further. It is very important to ensure ease of navigation. Marketing how to experts test their websites many times before bringing it online. You may use website usability checking tools which are available online. Optimizing your website for the right keywords will help in reducing the bounce rate.
Visitors are more likely to stick to websites that have quality content. Before planning the content of the website, think from customer’s point of view. This will help you a great deal in creating content which would be of great value to the customer.
Your content should be informative and entertaining. It is advisable to have a call for action. Provide them options to share the content with others. Encourage them to leave comments. Prompt them to place the order. Websites with call for action are more likely to have a low bounce rate.
Ensure that the language is simple and that there are no spelling and grammar errors. It is also important to ensure that the content of your ad copy is line with the content on your web page.
Your website is like your home and your visitors are like your guests. If you make them comfortable they will stay on. Otherwise they will leave. It is as simple as that. Effective implementation of the above mentioned tips will go a long way in reducing your website’s bounce rate.
