Marketing How To: How to Use Facebook as an Online Marketing Tool
Facebook is a favorite among marketing how to experts. Launched in 2004, this internet behemoth has more than 800 million active users. It is rightly called the “King” of the social networking sites.
Facebook launched “Facebook for business” in July 2011. Experts believe that it was done in an endeavor to prevent business users from moving to Google Plus. Facebook for business contains step by step instructions on how to make the best use of its marketing tools; like plug – ins, pages, deals, advertisements and sponsored stories.
Here are some tips on how to use Facebook as an effective online marketing tool
Create a page
Choose a classification appropriate to your business. Fill in your business name and provide your location.
Provide basic information
Upload your business logo. Add your business website url. Create a brief bio in the “About” section. You may decide either to focus on your business or on any particular brand. Marketing how to experts recommend that you choose keywords which are appropriate to your business. This will definitely drive traffic to the page.
Provide further details about your business or brand by clicking on “Edit Info”. Marketing how to experts suggest that you provide an email address and a working telephone number. It will add to the credibility of the business.
Use various Facebook features
Facebook offers many features like “Tell you fans”, “Promote this page on your webpage”, “Invite your friends” and “Post status updates”. Use these features in your page. Use facebook ads to promote your business. A survey has revealed that Facebook ad recall is 10 percent higher than home page ads.
Track you progress
Measuring results is very important in oline marketing. This will help you in fine tuning your campaign. “Facebook Insights” helps you to keep a track of your progress. The “Page Overview” section of “Facebook Insights” contains information regarding how many people have “Liked” your page. It displays the percentage change of active users associated with your page. You will also be able to view the demographics of your page visitors.
One out of every eight minutes spent online is on Facebook. It should definitely be a part of you marketing strategy. As per a survey, 44 percent of online marketers feel that Facebook is an integral part of their business. The above mentioned tips will definitely help you in making the most of your association with Facebook.