Marketing How To: How to Use Google Insights for Search to Maximize Your SEO Efforts
Internet marketing newbies believe that they can generate profit for their business by just creating a website or a blog. It is definitely not enough. Your web content should be optimized for search engines (SEO) like Google. Otherwise you may have the best website under the sky, but very few will see it.
SEO (Search Engine Optimization) is a highly specialized process of increasing the visibility of a website in search engines. Keyword research is a very important part of the SEO exercise. Marketing how to experts spend substantial amount of time on keyword research. A keyword is either a word or a set of words used by people to search using the search engines.
Google Insights for Search is an amazing free tool offered by Google. Google claims that this tool will “Let you see what the world is searching for”; and that is exactly what it does with amazing efficiency. This fabulous tool will help you immensely in keyword research. It can help you determine the right keywords for various locations and times.
The tool also allows you to compare the interest levels of people in your keyword over a period of time and at various locations. You can compare search volume patterns across specific regions, categories, timeframes and properties. The tool is very easy to use. To start using, you need to have your keyword ready.
Type the keyword in the search terms field. Your can choose from various filters. You have web, image, product and news options. The tool also allows you target your location. You need to set the time frame and choose the category.
After setting the filters, click on search. Google Insights for Search makes analysis fun. Various graphs make analysis easier. You will be able to see when people search using your keyword the most. This helps you to target your advertisements.
The tool also provides information regarding other keywords (Top Searches) similar to yours that are at the top. This helps you to decide whether to retain your keyword or to go for a better one. Here is snapshot of how it looks for the keyword “marketing”.
Marketing how to experts use this tool extensively. Google Insights for Search makes decision making very easy and saves a huge amount of time.