Marketing How To: How to Use Google Plus to Market Your Business
Marketing How To: How to Use Google Plus to Market Your Business
Google Plus is a social media website offered by Google. It is still in its infancy; however it has the potential to offer stiff competition to Facebook. Technically speaking, the website is robust. It enables you to share text, images, videos, links and your location. With Google Plus, sharing on the internet is like sharing in real life.
Marketing how to experts recommend that you spend substantial amount of time in creating a solid profile page. This is the right place to start. There are many fields, like “Introduction”, “Occupation”, etc. Complete all the fields.
The introduction should be catchy. Just by looking at the introduction, people should want to add you to their circle. You may add links in the field. Make the most of this opportunity. Add links to your website and to your profile pages at other social media websites.
Marketing how to experts suggest that you use keywords while filling the details in various fields. It is very important ensure that you have checked the “Help others find my profile in search results” under the “Profile discovery” field. Otherwise it will be hidden and useless.
Towards the right in the profile page, you have a field named “Recommended links”. Marketing how to experts suggest that you optimize the links and the text that goes with it for your keyword. This is a great SEO opportunity. Google generates a custom url of your Google Profile. You may use it elsewhere.
Choose an appropriate image for your profile picture. A profile without an image looks unprofessional. Your business logo would be ideal. Some internet marketing experts have a hunch that Google may index the pictures you share. It is advisable to upload high quality images related to your business. It may be related to events like a product launch.
“Circles” feature is something unique to Google Plus. It enables you to categorize your contacts under “circles” like friends, family, acquaintances, etc; and you may create more circles. This helps you to target your message effectively.
“Circles” is an amazing feature of Google Plus. The drag and drop system makes working with circles is easy and fun. Google informs the other person that he/she has been added to your circle, but does not reveal under which category.
Interact with your contacts actively. Share their content regularly. Encourage them to share your content with their contacts. Solve their problems by using their products or services. Offer valuable tips.
The +1 in Google Plus is similar to “Like” in Facebook. When some one +1s your content, reciprocate. Marketing how to experts suggest that you add videos to your profile. The content may be any event related to your business.
Google Plus offers you a great opportunity to create online presence for your business. By following the above mentioned tips you will definitely have an edge over your competitors.
