Marketing how to: How to use QR codes to grow your list
Smartphone usage has grown by 60 percent during the last one year period, and the experts believe that the growth rate will increase in the future. More and more people are using their phones to access the internet. Internet marketers have to align their marketing strategies to accommodate this growing population.
A QR code (also known as Quick Response code) is a popular type of 2-D (matrix) bar code. The technology behind the QR code enables camera enabled smartphone users to scan the QR code and to connect to a specific webpage.
QR code is gaining in popularity due to large storage capacity (up to 4,296 alpha-numeric characters) and fast readability. A QR code consists of black modules arranged in square pattern on a white background.
QR code is an amazing offline list building tool. Smartphone users can connect to your website through your QR code and sign up for your list in a matter of minutes.
Smart marketers who are already using QR codes in their marketing campaign are reaping the benefits. QR code scans have increased enormously in the recent past. QR code uptake has increased 4,589 percent from early 2010 to early 2011.
It is easy to generate your own QR code. You need to just go to the http://qrcode.kaywa.com/ website and enter your URL. It does not take more than a minute.
Marketing how to experts recommend that you make your landing page mobile friendly. Many free tools are available on the internet to help you to create a mobile squeeze page.
Marketing how to experts suggest that you use MobiLovesMe, Free QR code generator at Likify can be used to encourage Likes on your Facebook page.
It is very important to promote your QR code extensively. Put your QR code on your product covers, brochures, billboards, receipts, stickers, etc. Here you have ample scope to unleash your creativity.
Marketing how to experts suggest that you run campaigns to encourage smartphone users to scan your QR code. Give them a good reason to scan your QR code. It can be a statement like “Scan and get instant discount of 20 percent.
It is also important to ensure that your prospective customers are not disappointed after scanning. Marketing how to experts suggest that you give step-by-step guidance on how to use QR codes, next to the codes where ever possible.
By using QR codes to build your list, you are sure to have an edge over your competitors.