Marketing How To: Strategies for Improving the Performance of Your Email Marketing Campaign
Marketing How To: Strategies for Improving the Performance of Your Email Marketing Campaign
In today’s technology-driven world, marketers have the opportunity to choose from many communication channels. They also face many challenges; the main challenge is to get “more bang for the buck”.
Email continues to be a favorite tool among successful marketers worldwide. Research results show that more than 89 percent of the email marketers find email to be effective in increasing sales revenue, improving customer retention and driving website traffic.
Here are some tips by successful internet marketers on how to improve the performance of your email marketing campaign.
It is not advisable to purchase email lists. People should choose to receive information from you. They are the ones more likely to buy from you. Marketing how to experts recommend that you place sign up forms on the home page of your website.
This helps visitors who are interested to leaves their contact information. Ensure that the sign up procedure is simple. Send a welcome message to your subscriber. This will definitely have a huge positive impact.
Marketing how to experts suggest that you segment your email lists to various categories like prospects who bought from you, VIP, clients, geography, repeat customers, etc. Cater to the needs of each segment. It is a challenge to optimize an email marketing campaign, but your efforts will definitely be rewarded.
The subject line is the first thing that your readers will see. They will decide whether to read further or not based on the quality of the subject line. Ensure that the subject line is not more than 50 characters.
Marketing how to experts recommend that you avoid the terms “free”, “help”, “reminder” and “percent off” in the subject line. Research studies have found that these terms have a negative impact on email campaigns. “Top five WordPress plug-ins” is an example of a high impact subject line.
It is advisable to address the customer by name. It is observed that emails with special offers and discounts have better click-through rate when compared to those with just information.
Avoid sending the email in HTML format, as some email service providers are blocking HTML codes. Keep the design and content simple. It should not take more than 30 seconds to read your email.
It is important to ensure that there is a strong call to action in the content. Do not reveal everything in the email. The email should entice your reader to click on the link. Ensure that the link takes your reader to a well designed landing page. It is a good idea to invite your readers to share your emails.
Ensure that the content of your email is relevant. A person who would have subscribed to marketing website will definitely not appreciate emails trying to sell herbal cures for hair fall. It is also important to send the email at the right time.
Marketing how to experts recommend that you provide value to your subscribers, by offering relevant solutions to their problems. Don’t push them to buy from you. People resent being told what to do. Highlight the advantages. Give them an option to unsubscribe. It is important to track the performance of your email marketing campaign using tools like Google Analytics.
By implementing the above mentioned tips, your email marketing campaign is sure to increase the sales.
