Marketing How To: the Challenges Posed by theMobile Web

Smartphones have gained tremendous popularity over the last few years. Currently, out of four billion mobile phones, more than one billion are smartphones. People are using them not only for speaking, but also for accessing the internet.

Currently, more than 50 percent of all local searches are done from a mobile device. Mobile internet usage is set to overtake desktop internet usage by the year 2014. The challenge for internet marketers is to adapt to this change.

Marketing how to experts all over the world invest huge amount of time, money and energy in an endeavor to get their website on the first page of Google for their keyword. It is a challenge for them to optimize their content for smartphone users.

While searching for information using Google, people usually type in the keyword. People may continue to do the same on their smartphones, or they may use tools like Google Suggest.

Use of voice search is gaining in popularity among smartphone users, thanks to applications like Siri. This trend will definitely continue with technological advances. This is likely to impact the website’s keyword targeting.

Tools like Google Goggles allow users to search the web using images on their smartphone. For instance, you can capture a picture of an album cover in a retail store and use it to get customer reviews.

Internet marketers should ensure that their website content and imagery are optimized for this form of search. It will definitely grow in popularity as it is easy to use, saves time and more effective. Internet marketers with their business in the travel industry have to adapt to this without delay.

Recent studies show that 91 percent of mobile internet access is to socialize. It is very important for internet marketers to have a social presence online. You need to engage with individuals and groups on a social level. Use Facebook, Twitter, Google Plus and LinkedIn extensively. Other you are sure to miss out on massive proportion of mobile internet usage.

Google uses its customer’s geo-location to show localized search results. It benefits immensely if you localize your offer whenever and wherever possible. A Google spokesperson revealed that 70 percent of mobile hotel bookings are same day check-in. There is sense of urgency like never before. Marketing how to experts recommend that you modify your offers to cater to this immediacy.

Mobile web is in its infancy. Companies like Apple are investing huge amount of time, money and other resources in this area. This is the right time for you to adapt to this change, so that you can reap the benefits in the future.

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