Marketing How To: Tips for Online Marketing Success in the Year 2012
There have been many advancements in technology during the year 2011. Usage of mobile devices like smartphones and tablets has increased immensely, and this trend will surely continue in the year 2012.
More than five billion people are using mobile phones worldwide. Experts believe that the growth percentage will increase in the coming years. This is the reason why successful internet marketers are planning to treat SMS (text message) as an important marketing vehicle.
According to marketing software provider Responsys, companies intend to use SMS marketing to uncover shopper preferences. They may offer attractive gifts in return for information regarding their customers’ prospective customers’ tastes and preferences. Competition is sure to intensify across all industries in the coming year. Companies may also use SMS to offer attractive discounts to increase sales.
Here are some interesting statistics regarding smartphone usage. 70% of the consumers use the smart phone while in a store. 54% use it to find a retailer. 49% use it to compare prices. 48% use it to get coupons and vouchers. 44% use it to find product reviews. 74% make a purchase based on a smart phone search.
42% click on the mobile ads. 35% visit the advertisers site. 49% make a purchase. Mobile commerce will see significant growth in the year 2012. Marketing how to experts recommend that you work on your website to ensure that it is mobile friendly. People should be able to browse your website, select and buy your product or service using their smartphone without any hassles.
Event driven emails will be an important sales driver in the year 2012. These emails are automatically sent out as a response to a click-through on a previous campaign, webpage, or on a certain date within the database. These emails go a long way in improving customer loyalty.
If you are an online retailer, it is advisable to encourage people to purchase your subscription services. This will go a long way in improving the profitability of your business. Businesses like Manpacks are using this model very successfully.
Number of people watching videos on the internet has increased immensely. It is advisable to create high quality video content on your website. The content has to be informative and entertaining.
Personalization is another key to success in the year 2012. Social media will continue to grow across the globe. If social media websites like Google Plus, Twitter and Facebook are not part of your online marketing strategy, you are missing a huge opportunity. Marketing how to experts recommend that you use social media websites extensively in the year 2012 to promote your product or service.
Competition is more likely to increase in the year 2012. By implementing the above mentioned tips, you are sure to be ahead of your competitors.