Marketing How To – You Tube Marketing Strategies
Logically speaking, if a picture is worth a thousand words, a video should be worth at least a million words! That is one of the main reasons why successful internet marketers use YouTube extensively to market their business. YouTube offers you opportunities to upload, watch, share and search videos. It is the largest video sharing website.
YouTube is immensely popular worldwide, with Alexa website ranking of 3 (right now). Irrespective of whether you are a small business owner, professional or a marketing head of a large corporation, for video marketing, YouTube would be the ideal choice. And another major advantage of YouTube is that it is free!
Here are some tips on how to take advantage of YouTube to market your business.
Create good content
Content is the king. With YouTube your creativity is the only limit. You may post your product launches. You may post product usage demonstrations. If are marketing a service, you may post videos of people enjoying the benefits of your service. You may even post testimonials.
Ensure that the title is catchy. Highlight the benefits of your product or service in the description. Description should be brief and should have a call to action. Ensure that the thumbnail you choose is appropriate to your business.
It is very important to ensure that your content is “share worthy”. It should be informative and entertaining. It should solve your viewer’s problem (“How to” videos for example) and also offer him/her some entertainment. Otherwise it will not go viral. It is even better if you make it interactive. For your video to be successful, every viewer should share it with at least 2 people.
Optimize your content for search engines.
You may have the best video on the earth, but if it cannot be found when people are searching for it, it will not earn you any revenue. Spend some time on keyword research.
Optimize your content for the selected keyword by using the keyword in your title and description. Ensure that your link takes your viewer to your main website’s landing page. Playlists are displayed on YouTube search results. Create good playlists.
Include a call to action
Many creative internet marketing newbies make amazing videos and post them on YouTube. However, most of them fail to generate revenue because they do not include a call to action slide in the end.
This slide should ideally have the brand name, call to action phrase and contact information. Marketing how to experts frequently use call to action phrases like “Buy now” and “Download now”.
Spend time on creating your channel
Use your keyword while creating this page. Fill out information about your business. Use the activity feed to update your subscribers.
Launch the video at the right time
Successful internet marketers launch their videos on either Fridays or Saturdays; either during lunch or sometime in the evening. Of course this is applicable if your target market is restricted to a particular location.
Promote the video extensively in social networking sites
Social networking sites like Facebook, Twitter and Google Plus can take your videos worldwide. With more than 800 million users, Facebook must be a part of your marketing strategy. It is a favorite among marketing how to experts. Ensure that the video is easy to share.
Put the video on your blog, Facebook wall and Twitter wall regularly with catchy captions. However, it is important not to resort to spamming. If you spam, you are sure to lose friends in the social networking world.
Monitor performance and improvise.
Constantly monitor the performance of your video. YouTube makes analysis easy for you. You can get information like views, comments, stars and interlinks. It is a good idea to respond to comments. It encourages interaction, which may lead to loyalty.
The “Analytics” option in YouTube allows you to access a dashboard. Marketing how to experts refer this extensively. You will be able to get useful statistics (views per day and demographics of those views) related to your video here.
They will definitely help you to gauge the level of success of the campaign. It is advisable to use a robust web analytics tool. Google Analytics is very popular among marketing how to experts. They enable you to see if your video has generated traffic to your main website.
YouTube is not just a video sharing website. It is an invaluable marketing tool and has the potential to give enormous exposure to your business. By incorporating the above mentioned tips into your marketing strategy, you will definitely have an edge over your competition.