Marketing How To: How to Improve Your Search Engine Ranking Using Pingler
Marketing how to: How to improve your search engine ranking using pingler
More than 2 billion people are using the internet all over the world. And internet usage has grown at a mind boggling rate (480.4 percent during the period 2000 – 2011), and continues to grow.
Thanks to advancement in technology, people in the remote corners of the world can access the internet (Penetration 30.2 percent). The penetration rate is also an indication that the number of internet users will only increase.
People all over the world are using search engines to get information on the internet. The challenge here is to get them to visit your website, thereby increasing its traffic. That is the reason why marketing how to experts suggest that you constantly focus on securing higher ranking for your website or blog in search engines like Google.
Successful internet marketers invest their time and energy in finding and implementing tools which help them in improving their PageRank. Pingler is one such tool, which is very popular among successful internet marketers due to its quality service and ease of use.
Pingler is a leading SEO tool which helps you to improve the ranking of your website or blog in various search engines. Engineers at Pingler have devised a unique method of pinging (or notifying) various servers about changes to your website or blog. This prompts search engine bots to visit your website, thereby improving the ranking at a faster pace.
Pingler provides various plug-ins and browser add-ons to facilitate automatic pinging. The WordPress Pingler plug-in enables you to automatically ping new posts to various websites and blogs. This is a great way to notify various search engines that you are keeping your content fresh. Google prefers websites with fresh content.
Pingler dashboard is intuitive. It is very easy to use this tool. After logging in, you need to type in the URLs of the sites you want pinged and select “ping my site”. You will be redirected to a page which displays which search engines were pinged.
Pingler’s add-on for Firefox enables you to ping any page on-the-fly. If you want to ping a page, you need to just click on the Pingler icon on the browser. The URL of the page will be sent to Pingler, and will be pinged automatically on your behalf.
Pingler offers free and paid service. Free usage it limited to 5 pings per day. Paid users get more number of pings, depending on their package. Similar Pingler add-ons are available for IE and Safari users.
Pingler is a very effective ping utility; and is indeed a webmaster’s delight. Marketing how to experts recommend this tool. By using this amazing tool, your website is sure to overtake your competitors’ in the race towards the coveted “No 1” position.
Marketing how to: How to Target a Vertical Market
Marketing how to: How to Target a Vertical Market
Vertical market is defined as “a particular industry or a group of organizations in which similar products or services are developed and marketed using similar methods”. Transportation, retail and banking are some examples of vertical market.
There are many advantages of targeting a vertical market. It enables you lower sales related expenses, earn higher revenue, and to get repeat and bigger orders. Meticulous planning and dedicated implementation are the keys to success while targeting vertical markets.
To succeed in a vertical market, it is very important to have a clear picture of your ideal client. Marketing how to experts recommend that you list out the characteristics of your ideal client. That gives you an idea of how best you can position your product or service.
Work on creating a list of around 100 prospects to start with. It is advisable to target larger organizations in the beginning. Identify contact persons and positions. Create sales messages for each. Your message should be very specific. Customization is important while targeting vertical markets. It is advisable to contact your prospects at least eight times in a year.
Identify local, national and international associations related to the industry. Marketing how to experts suggest that you identify and attend trade shows regularly. Subscribe to publications and websites related to your vertical market.
Interact with writers and editors of these websites and publications. It helps to keep abreast of issues facing the industry. It also helps you to become conversant with the industry jargon. Your prospective customers are more likely give you business if you speak in their language.
Successful businesspeople play an active role in industry advisory boards, which involve professionals (like lawyers and accountants) catering to your vertical market. Maintain a regular interaction with these professionals. They are sources of valuable information related to your vertical market.
Marketing how to experts recommend that you identify and interact with non competitive vendors who sell to your vertical market. They usually turn out be great sources of leads. This approach may also offer opportunities for joint ventures for mutual benefit.
It is advisable to use a good vertical marketing software program. Many of them are available in the market. They enable you to manage your marketing efforts directed at that particular vertical efficiently.
WEPOS (Windows Embedded for Point of Service) is an example of vertical marketing software program. This Microsoft product is designed specifically for retail and hospitality industries.
It is very important to train your front end employees to speak the language of the vertical market while interacting with the prospects. Marketing how to experts recommend that you provide them access to various resources which would help them to stay current on the vertical.
By implementing the above mentioned tips, you are sure to make the most of your vertical market.
Marketing How To: An Overview of Article Spinning
Marketing How To: An Overview of Article Spinning
Internet usage is growing at a phenomenal rate all over the world. More than 2 billion people worldwide use the internet regularly. This has resulted in a huge demand for original good quality content.
Search engines like Google strive hard by designing various algorithms, in an endeavor to provide high quality information to their users. These search engines, especially Google, does not tolerate duplicate content.
If Google finds duplicate content in a website, it ensures that the webpage is panelized with poor page ranking. It is also important to keep your website or blog fresh, by adding new content regularly. Google prefers websites and blogs with fresh content.
Original content is expensive. Good SEO article writers charge around 10 to 15 dollars for a high quality 400 word article. It is more than that for articles with more words. The situation is indeed challenging for internet marketers.
Successful internet marketers use article spinning to overcome this challenge. Article spinning is a technique of creating one or more unique copies of an original article. The level of uniqueness depends on the type and amount of spinning. Article spinning allows you to make the most of one article.
Article spinning works by rewriting existing articles, or parts of an existing article, and replacing elements to provide a slightly different perspective on the topic. It is a great way to avoid being penalized by Google for duplicate content.
Some website owners pay article writers to spin the articles manually. Many article spinning software programs are available online. They work by replacing words with their synonyms.
Article spinning software programs use spintax (a contraction of spinning syntax). Spintax is a system of rewriting readable, auto-generated and unique content, used for SEO purposes.
It is a challenge to find an article spinning software that is of high quality. There are too many to choose from. Marketing how to experts recommend Dupliterminator, which is popular among successful internet marketers.
This SEO friendly software is free to use and its performance is appreciated by many article marketing experts. It is very easy to use. You need to just copy, paste and click the process button to get it going.
Article spinning helps you save money and and get unique content, thereby preventing the risk of getting penalized by Google.
Marketing How To: How to Get the New Facebook Timeline
Marketing How To: How to Get the New Facebook Timeline
With more than 800 million active users, Facebook is the undisputed leader in the social networking space. Its loyal users wait eagerly for new features. Facebook’s latest offer is the “Timeline” feature, which was unveiled in the month of September. “Tell your life story with a new kind of profile” is the tagline of this new exciting feature.
Watch The Video To See How To Get The New Facebook Timeline
Facebook users all over the world can use this feature. Marketing how to experts suggest that you should grab this feature immediately. Timeline replaces your Facebook wall and profile with the reverse chronological story of your life. You can tell the story of your life with Timeline. It is very easy to get this feature.
Here is a step by step guide on how to get the Timeline.
- Go to the Facebook Timeline announcement page.
- You will find a green button with “Get Timeline” written on it.
- Click on this button. That is all you need to do!
You will be redirected to a preliminary Timeline page; however it will go live after you publish it. Otherwise it will go live after seven days.
Timeline feature allows you to place a large image at the top of the screen. This is what you should do first. The existing privacy settings will continue to apply on this new feature.
To add information, you need to just click on the “+” icon and the choose the kind of update you want to add. To remove an activity (like a photo or a status update), from your Timeline, you need to just bring your cursor over the top right-hand corner of the update, click on the pencil icon and choose the option “Hide from Timeline”. It is as easy as that. If you like something, on your Timeline, you can enlarge it by clicking on the star icon.
Marketing How To: How to Get the New Facebook Timeline
Marketing How To: Powerful Sales Prospecting Tips
Marketing How To: Powerful Sales Prospecting Tips
Finding new customers is one of the major challenges faced by businesses. Prospecting is an art. It is a key selling skill. Successful salespeople are good at prospecting and always have many prospects. Here are some tips which help you to master the art of prospecting
Marketing how to experts recommend that you prospect daily. Successful salespeople ensure that they dedicate some time every day to prospecting activities like making phone calls, sending emails, asking for referrals, networking, speaking at conferences, writing articles, attending trade shows and making door to door cold calls.
Use social media websites like Facebook, Twitter, Google Plus and LinkedIn for prospecting. These websites offer an opportunity to reach out to people who may be already talking about what you are trying to sell.
Open an account in the above mentioned social media websites. It is advisable to use your brand name as user name. Search for conversations on Twitter which may involve your product. LinkedIn is of great help in your are in B2B space.
While speaking to your prospects, it is advisable to have a structure in mind. You may use a script initially, but it is important not to sound scripted. Marketing how to experts suggest that you practice with a colleague till you get used to it. While prospecting over the phone, never try to sell.
It is important to remember that prospects are perishable. You need to strike when the iron is hot. It is very important to make contact quickly. Don’t wait your prospect to call you. If you do so, you are more likely to lose the sale. Your prospect may buy from your competitor.
While prospecting it is important to avoid speaking ill of your competitor. Marketing how to experts recommend that you highlight your product’s strengths. It is advisable to be prepared with a structured presentation.
It is a good idea to guide your prospect through a comparison of quality and price. Play to your strengths. Help your prospects see the advantages of buying from your company. This approach is more professional than badmouthing your competitors.
Prospect to sale ratio varies with the industry, but it is obvious that you will not get sales from all your prospects. Successful salespeople are experts in handling rejection. It is very important to learn from each and every rejection.
Use rejection as an opportunity to improve your presentation. Salespeople who take rejection personally should definitely not continue in the profession. Perseverance is the key to success in sales.
By implementing the above mentioned tips, your prospect to sale ratio is sure to be better than any of your competitors.
Marketing How To: Strategies for Improving the Performance of Your Email Marketing Campaign
Marketing How To: Strategies for Improving the Performance of Your Email Marketing Campaign
In today’s technology-driven world, marketers have the opportunity to choose from many communication channels. They also face many challenges; the main challenge is to get “more bang for the buck”.
Email continues to be a favorite tool among successful marketers worldwide. Research results show that more than 89 percent of the email marketers find email to be effective in increasing sales revenue, improving customer retention and driving website traffic.
Here are some tips by successful internet marketers on how to improve the performance of your email marketing campaign.
It is not advisable to purchase email lists. People should choose to receive information from you. They are the ones more likely to buy from you. Marketing how to experts recommend that you place sign up forms on the home page of your website.
This helps visitors who are interested to leaves their contact information. Ensure that the sign up procedure is simple. Send a welcome message to your subscriber. This will definitely have a huge positive impact.
Marketing how to experts suggest that you segment your email lists to various categories like prospects who bought from you, VIP, clients, geography, repeat customers, etc. Cater to the needs of each segment. It is a challenge to optimize an email marketing campaign, but your efforts will definitely be rewarded.
The subject line is the first thing that your readers will see. They will decide whether to read further or not based on the quality of the subject line. Ensure that the subject line is not more than 50 characters.
Marketing how to experts recommend that you avoid the terms “free”, “help”, “reminder” and “percent off” in the subject line. Research studies have found that these terms have a negative impact on email campaigns. “Top five WordPress plug-ins” is an example of a high impact subject line.
It is advisable to address the customer by name. It is observed that emails with special offers and discounts have better click-through rate when compared to those with just information.
Avoid sending the email in HTML format, as some email service providers are blocking HTML codes. Keep the design and content simple. It should not take more than 30 seconds to read your email.
It is important to ensure that there is a strong call to action in the content. Do not reveal everything in the email. The email should entice your reader to click on the link. Ensure that the link takes your reader to a well designed landing page. It is a good idea to invite your readers to share your emails.
Ensure that the content of your email is relevant. A person who would have subscribed to marketing website will definitely not appreciate emails trying to sell herbal cures for hair fall. It is also important to send the email at the right time.
Marketing how to experts recommend that you provide value to your subscribers, by offering relevant solutions to their problems. Don’t push them to buy from you. People resent being told what to do. Highlight the advantages. Give them an option to unsubscribe. It is important to track the performance of your email marketing campaign using tools like Google Analytics.
By implementing the above mentioned tips, your email marketing campaign is sure to increase the sales.
Marketing How To: How to Overcome the Challenges Posed by the Mobile Web
Marketing How To: the Challenges Posed by theMobile Web
Smartphones have gained tremendous popularity over the last few years. Currently, out of four billion mobile phones, more than one billion are smartphones. People are using them not only for speaking, but also for accessing the internet.
Currently, more than 50 percent of all local searches are done from a mobile device. Mobile internet usage is set to overtake desktop internet usage by the year 2014. The challenge for internet marketers is to adapt to this change.
Marketing how to experts all over the world invest huge amount of time, money and energy in an endeavor to get their website on the first page of Google for their keyword. It is a challenge for them to optimize their content for smartphone users.
While searching for information using Google, people usually type in the keyword. People may continue to do the same on their smartphones, or they may use tools like Google Suggest.
Use of voice search is gaining in popularity among smartphone users, thanks to applications like Siri. This trend will definitely continue with technological advances. This is likely to impact the website’s keyword targeting.
Tools like Google Goggles allow users to search the web using images on their smartphone. For instance, you can capture a picture of an album cover in a retail store and use it to get customer reviews.
Internet marketers should ensure that their website content and imagery are optimized for this form of search. It will definitely grow in popularity as it is easy to use, saves time and more effective. Internet marketers with their business in the travel industry have to adapt to this without delay.
Recent studies show that 91 percent of mobile internet access is to socialize. It is very important for internet marketers to have a social presence online. You need to engage with individuals and groups on a social level. Use Facebook, Twitter, Google Plus and LinkedIn extensively. Other you are sure to miss out on massive proportion of mobile internet usage.
Google uses its customer’s geo-location to show localized search results. It benefits immensely if you localize your offer whenever and wherever possible. A Google spokesperson revealed that 70 percent of mobile hotel bookings are same day check-in. There is sense of urgency like never before. Marketing how to experts recommend that you modify your offers to cater to this immediacy.
Mobile web is in its infancy. Companies like Apple are investing huge amount of time, money and other resources in this area. This is the right time for you to adapt to this change, so that you can reap the benefits in the future.
Marketing How To: A Brief Description of Affiliate Marketing Metrics
Marketing How To: A Brief Description of Affiliate Marketing Metrics
Affiliate marketing offers immense opportunities for everyone to create huge amount of wealth. All that you have to do is to register with a legitimate online retailer (like ClickBank); choose a good product and promote it extensively on the internet.
One major advantage of affiliate marketing is that you will have access to a huge amount of data for analysis. You can determine product interest, forecast sales and even predict what the person might buy next based on what he/she was looking for on the internet. All this has made decision making easy and effective.
In affiliate marketing, you come across two types or data: raw data and derived data. The raw data is discrete and unaltered value. Derived data is derived from raw data. It is more useful in analyzing the performance.
Here are some examples of raw data:
- Impression: When some one views your ad banner, it is considered as an impression.
- Click: When some one clicks through your ad banner, it is considered as a click.
- Sale: When some on buys the product through your link, it is considered as a sale.
- Sales Revenue: It is the value ($) of the sale.
- Commissions Paid: It is the amount of commissions paid.
Here are some examples of derived data:
- CTR (Click-through rate): It is arrived at by dividing the number of clicks divided by the number of impressions. High CTR is an indication that your ad banner is working.
- Conversion Rate: It is calculated by dividing the sales number by the number of clicks.
- AOV (Average Order Value): It is calculated by dividing the sales revenue by the number of sales.
- EPC (Earnings Per Click): Commissions paid divided by clicks. You can calculate the EPC of your ad banners, which will help you to retain the best.
Marketing how to experts suggest that you create a customized scorecard for yourself, so that you will be able to view all these metrics in one place. You need not spend a fortune on this. Your humble Excel will serve the purpose. Marketing how to experts recommend that you spend some time every day in analysis. This practice helps you to stay ahead of your competitors.
Marketing How To: Basics of Web Analytics
Marketing How To: Basics of Web Analytics
Internet marketers invest a huge amount of time and effort in creating good SEO friendly websites and in promoting them extensively. However, most of them face difficulties when it comes to web analytics.
Many internet marketing newbies have confessed that they get intimidated when the come across web analytics terminology and that they end up getting hopelessly confused. If you are one of those who are mystified by web analytics, this article is for you.
It is true that web analytics is a little complex for a person new to internet marketing. However, without analytics, you would not know where your online venture is going. It is like traveling in a Ferrari in an unknown country without any road map.
According to marketing how to experts, it is very important to track the performance of your website or blog. Web Analytics Tools like Google Analytics provide you with various statistics which enable you to take correct business decisions.
Web Analytics tools generally use the below mentioned terms.
Visits: When someone or something (bot) visits your website, it is counted as a visit. It represents the number of sessions on your website.
Page Views: A page view (PV) is defined as an instance of a page being loaded by a browser. Each time a user visits a webpage, it is counted as a page view. One person may view multiple pages of your website on a visit.
Average Time on Site: It is the average amount of time your visitors would have spent on your website.
% New Visits: Shows how many interactions were from people who visited your site for the first time.
Bounce Rate: It shows the percentage of visitors who left your website after visiting just one page, not more than a few seconds. It is a very good indicator of the quality of your website. With the help of web analytics tools, you may generate reports for bounce rates for different webpages and for different keywords.
Direct Traffic %: It is the percentage of traffic for which the referrer is unknown. It may be a person typing your website URL; a person who may have accessed your website from browser bookmarks; a person who have accessed you site through links in email footers or newsletters without campaign identification; a person who would have accessed your website by clicking on links in MS Office applications (like Word and Excel) or by clicking on links from any of the non standard webpage environments.
Referring Sites %: It is the percentage of traffic from people visiting your site from another site. It includes visits from your ad campaigns. This helps you to analyze the effectiveness of your ad campaigns.
Search Engines %: It is the percentage of traffic coming from various search engines like Google, Bing, Yahoo and MSN. If this is low, it is an opportunity for you to optimize your content (SEO) for search engines.
Other %: Percentage of traffic from sources other than those mentioned above.
Marketing how to experts recommend that you spend time on web analytics every day. This exercise will definitely help you focus your time on energy on areas which require your immediate attention.
Marketing How To – SEO Strategies for Getting First Page Rankings on Google.
Marketing How To – SEO Strategies for Getting First Page Rankings on Google.
Strong online presence, which is essential in today’s competitive market, is assured if your website or blog ranks high in Google. Individuals and businesses all over the world use Google extensively to search for information. Google enjoys more than 80 percent of desktop search engine share and more than 90 percent of mobile/tablet search engine share.
Here are some SEO strategies – which are successfully implemented by top internet marketers – on how to get first page ranking on Google.
A good keyword can do wonders to your online venture. Internet marketing newbies make the mistake of choosing a keyword which they think represents their business. However, people may be using a different set of words to search for information.
Optimizing your website content for a keyword which no one would be using to search is a waste of time and effort. A good keyword should be relevant to your business; should not have much competition and should be frequently used by people to search.
Marketing how to experts recommend that you spend substantial amount of time on keyword research. It is advisable to use keyword tools like Google Insights for Search, WordStream, Google AdWords Keyword Tool and Wordtracker.
Once you have decided on the keyword, use it extensively in the titles and in the body of your content. However, it is important to ensure that it does not affect the flow. Otherwise it will surely have a negative impact.
Marketing how to experts suggest that you check what your competitors are doing. Spend time browsing the website with top ranking in Google for your keyword. You are sure to get ideas. Check the incoming links to the website. Try to create backlinks on these sites for your website.
Ensure that your content is original, informative, interactive and entertaining. Check for grammar and spelling errors. It is a good idea to use references. Use visuals. Write guest posts on various blogs related to your industry.
It is also advisable to create articles on high ranking article directories like eHow. Ensure that you put links to your website (embedded in your keyword) on all blog posts and articles.
Marketing how to experts recommend that you promote your website extensively on social media websites like Google Plus, Facebook, Twitter and LinkedIn. Ensure that link to your website is published in the profile pages of these social media sites.
Create accounts in these sites with the name of your business. Engage your friends on these social media websites. Offer to help them using your products or services. Answer their queries. However, it is important not to spam.
Getting first page rankings on Google is a challenge. However, people have achieved this by implementing the above mentioned tips. With skills, patience, persistence and hard work, there is no reason why you cannot succeed.
