Marketing How To: How to Optimize for Mobile Email
More than five billion people use mobile phones all over the world. Many of these users use smartphones and many people using basic mobile phones intend to replace it with a smartphone very soon. Around 44 percent of US mobile subscribers use smartphones (as per a study by Nielsen).
Smartphone usage is set to explode. Time spend on a smartphone by an average adult in theUnited Statesis greater than the time spent on print media. Smartphones are here to stay.
The result of increased smartphone usage is, increase in mobile email open rates. A report by digital marketing company Knotice reveals that more than 20 percent of email opens occur on mobile devices (smartphones and tablets).
This offers a huge opportunity for you, because not many internet marketers have optimized their website for smartphones yet. Marketing how to experts believe that this is the right time for you to create emails that are both mobile and PC friendly.
Here are some guidelines on how to optimize your email for mobile devices.
Before embarking on this task of optimizing your email for mobile devices, marketing how to experts suggest that you work on making your website or blog mobile friendly.
Avoid multiple columns in your layout, as it is more likely to hamper the reading experience. It will be easier for smartphone users to scroll down while reading the content.
Experts recommend that you keep the column width around 320 to 520 pixels. Viewport Meta Tag helps you to scale your HTML email down to the size of the screen for iPhones. It does not distort the display on the PC.
It is advisable to keep the text size bigger; headlines at around 20 pixels and the body of the content around 15. It is important to remember that people are not using a mouse to click on the links.
Smartphone users find it difficult to tap on text links. It is advisable to use text buttons (44 x 44 pixels) or image based touch targets for linking to your site. Marketing how to experts suggest that you keep the email short; and to adhere to the basics. Ensure that your content is to the point. Include a strong call to action. People checking their email on their smartphone are more likely to be busy.
By implementing the above mentioned tips, you are sure to have an edge over your competitors.
Marketing How To: Tips for Online Marketing Success in the Year 2012
There have been many advancements in technology during the year 2011. Usage of mobile devices like smartphones and tablets has increased immensely, and this trend will surely continue in the year 2012.
More than five billion people are using mobile phones worldwide. Experts believe that the growth percentage will increase in the coming years. This is the reason why successful internet marketers are planning to treat SMS (text message) as an important marketing vehicle.
According to marketing software provider Responsys, companies intend to use SMS marketing to uncover shopper preferences. They may offer attractive gifts in return for information regarding their customers’ prospective customers’ tastes and preferences. Competition is sure to intensify across all industries in the coming year. Companies may also use SMS to offer attractive discounts to increase sales.
Here are some interesting statistics regarding smartphone usage. 70% of the consumers use the smart phone while in a store. 54% use it to find a retailer. 49% use it to compare prices. 48% use it to get coupons and vouchers. 44% use it to find product reviews. 74% make a purchase based on a smart phone search.
42% click on the mobile ads. 35% visit the advertisers site. 49% make a purchase. Mobile commerce will see significant growth in the year 2012. Marketing how to experts recommend that you work on your website to ensure that it is mobile friendly. People should be able to browse your website, select and buy your product or service using their smartphone without any hassles.
Event driven emails will be an important sales driver in the year 2012. These emails are automatically sent out as a response to a click-through on a previous campaign, webpage, or on a certain date within the database. These emails go a long way in improving customer loyalty.
If you are an online retailer, it is advisable to encourage people to purchase your subscription services. This will go a long way in improving the profitability of your business. Businesses like Manpacks are using this model very successfully.
Number of people watching videos on the internet has increased immensely. It is advisable to create high quality video content on your website. The content has to be informative and entertaining.
Personalization is another key to success in the year 2012. Social media will continue to grow across the globe. If social media websites like Google Plus, Twitter and Facebook are not part of your online marketing strategy, you are missing a huge opportunity. Marketing how to experts recommend that you use social media websites extensively in the year 2012 to promote your product or service.
Competition is more likely to increase in the year 2012. By implementing the above mentioned tips, you are sure to be ahead of your competitors.
Marketing How To: How is Marketing a Service Different from Marketing a Product
While marketing a service, you are trying to induce people to buy something intangible. That is the reason why marketing a service is usually more challenging than marketing a product.
Your prospective customer will buy from you if he/she feels that your service will be of value addition. Marketing efforts should revolve around convincing your prospective customer that your service will help him/her.
People usually prefer to pay for services rendered by a person or organization with good reputation and expertise. Marketing how to experts emphasize on the importance of highlighting your experience and expertise in the field. By doing so you are telling the customer, “Please don’t worry. We have a good reputation in the market. We have the expertise to deliver excellent service”.
In today’s competitive market, people find it very hard to decide which service to buy. They cannot “see”, “smell”, “listen to”, “taste” or “touch” your service. They have many brands to choose from. They usually take more time to decide before buying a service because it is not something which they can return very easily.
Positioning is the key to success in marketing a service. Positioning is nothing but creating an identity for your brand in the minds of your prospective customer.
Brand positioning process involves identifying your competitors; understanding how each of your competitors is positioning its brand; comparing your positioning to your competitors to identify your USP and developing a distinctive, differentiating and value-based brand positioning statement.
Once you have the statement ready, you need to communicate the same using various channels available, like billboards, television, newspapers, radio and the internet. It is very important to take your prospective customer through the experience of how your service will benefit them. This is the best way to convince them to buy from you.
After selling the service it is important to keep up your promise of excellent customer service. Marketing how to experts recommend that you train your staff on how to deliver excellent customer service at all levels. Customer complaints have to be resolved on the first call, as far as possible.
By implementing the above mentioned tips while marketing your service, you are sure to have an edge over your competition.
Marketing How To: Top SEO Myths Exposed
More than two billion people use the internet today. Most of the usage begins with a search engine like Google. People are using these search engines extensively all over the world.
Successful internet marketers are spending their time, money and energy on optimizing (SEO) their website or blog for these search engines. SEO is the key for success in the internet world. You may have the best looking website with the content of the highest quality, but it will be useless if it does not attract any visitor.
SEO is defined as “a highly specialized process of building a successful website. There are many myths surrounding SEO. Here is a brief overview of some of them.
If you create a great content, it will automatically results in high page ranking
High quality content definitely adds immense value to your website; however, it will not ensure you higher page rankings. You need to optimize your website for your chosen keyword.
Age of your domain will have a major influence on your website ranking
The fact is that the age of your domain has minimum impact on your website ranking. The quality of your content, the level of keyword optimization and the number of backlinks determine the success of your website or blog.
Metatag clouds should be used as much as possible
Internet marketing experts believe that tag clouds have no positive impact on SEO at all. In fact they can cause harm if overused, because they may be confused as “keyword stuffing”.
Metakeywords have to be added to all your website pages
The fact is that Google does not even look at them. Instead of wasting your time on this useless activity, it is advisable to work on creating useful, interesting, entertaining and informative content for your readers. It is more likely to help your SEO.
The best way to rank high in various search engines is to do the basics right. Marketing how to experts suggest that you do the following.
Focus no creating high quality content. Choose a good keyword. Optimize your content for the chosen keyword. Keep the content fresh. Creating as many backlinks as possible on relevant websites and blogs.
By adhering to these basic principles, you are sure to improve your page rank soon.
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Marketing How To: How to Manage Multiple Websites On Different CMS With One Dashboard
Webopedia defines Content Management System (CMS) as “software or a group or suite of applications and tools that enable an individual or an organization to seamlessly create, edit, review and publish electronic text”. To put it simply, CMS helps you to create and manage your website.
WordPress, Drupal, Joomla are phpBB popular some Content Management System software programs that are popular among successful internet marketers.
As your website count increases, it becomes a real challenge to manage them. You may have your websites on different CMS software programs. Most of the internet marketers either lose control over their websites or end up working long hours, thereby affecting their productivity.
This is where CMS Commander comes into the picture. This amazing tool enables you to manage all your websites with one dashboard, irrespective of the CMS they may be installed on. Many marketing how to experts are using this tool and are quite happy with its performance.
This tool is supports well known CMS software programs like WordPress, Drupal, Joomla and phpBB. CMS Commander is popular because it is free and easy to use. You need to just complete the sign up form here, http://cmscommander.com/members/signup/index.
Once you have signed up you need to just add your websites to the tool. You will have to install the CMS Commander Plugin to the websites you would want to add. That does not take much time and can be achieved easily.
You have step by step guidelines on how to use the tool at each stage, for each CMS. You can also find answers to FAQs. Marketing how to experts suggest that you go through the FAQs and installation instructions before using the software.
You have the “Help” button at the top right hand corner of every page, clicking on which you can get detailed instructions regarding the page you are in.
This tool is in the developmental stage, but it definitely saves your time and energy. This tool is sure to take you miles ahead of your competition, if used appropriately.
Marketing how to: How to use QR codes to grow your list
Smartphone usage has grown by 60 percent during the last one year period, and the experts believe that the growth rate will increase in the future. More and more people are using their phones to access the internet. Internet marketers have to align their marketing strategies to accommodate this growing population.
A QR code (also known as Quick Response code) is a popular type of 2-D (matrix) bar code. The technology behind the QR code enables camera enabled smartphone users to scan the QR code and to connect to a specific webpage.
QR code is gaining in popularity due to large storage capacity (up to 4,296 alpha-numeric characters) and fast readability. A QR code consists of black modules arranged in square pattern on a white background.
QR code is an amazing offline list building tool. Smartphone users can connect to your website through your QR code and sign up for your list in a matter of minutes.
Smart marketers who are already using QR codes in their marketing campaign are reaping the benefits. QR code scans have increased enormously in the recent past. QR code uptake has increased 4,589 percent from early 2010 to early 2011.
It is easy to generate your own QR code. You need to just go to the http://qrcode.kaywa.com/ website and enter your URL. It does not take more than a minute.
Marketing how to experts recommend that you make your landing page mobile friendly. Many free tools are available on the internet to help you to create a mobile squeeze page.
Marketing how to experts suggest that you use MobiLovesMe, Free QR code generator at Likify can be used to encourage Likes on your Facebook page.
It is very important to promote your QR code extensively. Put your QR code on your product covers, brochures, billboards, receipts, stickers, etc. Here you have ample scope to unleash your creativity.
Marketing how to experts suggest that you run campaigns to encourage smartphone users to scan your QR code. Give them a good reason to scan your QR code. It can be a statement like “Scan and get instant discount of 20 percent.
It is also important to ensure that your prospective customers are not disappointed after scanning. Marketing how to experts suggest that you give step-by-step guidance on how to use QR codes, next to the codes where ever possible.
By using QR codes to build your list, you are sure to have an edge over your competitors.
Marketing how to: How to improve your search engine ranking using pingler
More than 2 billion people are using the internet all over the world. And internet usage has grown at a mind boggling rate (480.4 percent during the period 2000 – 2011), and continues to grow.
Thanks to advancement in technology, people in the remote corners of the world can access the internet (Penetration 30.2 percent). The penetration rate is also an indication that the number of internet users will only increase.
People all over the world are using search engines to get information on the internet. The challenge here is to get them to visit your website, thereby increasing its traffic. That is the reason why marketing how to experts suggest that you constantly focus on securing higher ranking for your website or blog in search engines like Google.
Successful internet marketers invest their time and energy in finding and implementing tools which help them in improving their PageRank. Pingler is one such tool, which is very popular among successful internet marketers due to its quality service and ease of use.
Pingler is a leading SEO tool which helps you to improve the ranking of your website or blog in various search engines. Engineers at Pingler have devised a unique method of pinging (or notifying) various servers about changes to your website or blog. This prompts search engine bots to visit your website, thereby improving the ranking at a faster pace.
Pingler provides various plug-ins and browser add-ons to facilitate automatic pinging. The WordPress Pingler plug-in enables you to automatically ping new posts to various websites and blogs. This is a great way to notify various search engines that you are keeping your content fresh. Google prefers websites with fresh content.
Pingler dashboard is intuitive. It is very easy to use this tool. After logging in, you need to type in the URLs of the sites you want pinged and select “ping my site”. You will be redirected to a page which displays which search engines were pinged.
Pingler’s add-on for Firefox enables you to ping any page on-the-fly. If you want to ping a page, you need to just click on the Pingler icon on the browser. The URL of the page will be sent to Pingler, and will be pinged automatically on your behalf.
Pingler offers free and paid service. Free usage it limited to 5 pings per day. Paid users get more number of pings, depending on their package. Similar Pingler add-ons are available for IE and Safari users.
Pingler is a very effective ping utility; and is indeed a webmaster’s delight. Marketing how to experts recommend this tool. By using this amazing tool, your website is sure to overtake your competitors’ in the race towards the coveted “No 1” position.
Marketing how to: How to Target a Vertical Market
Vertical market is defined as “a particular industry or a group of organizations in which similar products or services are developed and marketed using similar methods”. Transportation, retail and banking are some examples of vertical market.
There are many advantages of targeting a vertical market. It enables you lower sales related expenses, earn higher revenue, and to get repeat and bigger orders. Meticulous planning and dedicated implementation are the keys to success while targeting vertical markets.
To succeed in a vertical market, it is very important to have a clear picture of your ideal client. Marketing how to experts recommend that you list out the characteristics of your ideal client. That gives you an idea of how best you can position your product or service.
Work on creating a list of around 100 prospects to start with. It is advisable to target larger organizations in the beginning. Identify contact persons and positions. Create sales messages for each. Your message should be very specific. Customization is important while targeting vertical markets. It is advisable to contact your prospects at least eight times in a year.
Identify local, national and international associations related to the industry. Marketing how to experts suggest that you identify and attend trade shows regularly. Subscribe to publications and websites related to your vertical market.
Interact with writers and editors of these websites and publications. It helps to keep abreast of issues facing the industry. It also helps you to become conversant with the industry jargon. Your prospective customers are more likely give you business if you speak in their language.
Successful businesspeople play an active role in industry advisory boards, which involve professionals (like lawyers and accountants) catering to your vertical market. Maintain a regular interaction with these professionals. They are sources of valuable information related to your vertical market.
Marketing how to experts recommend that you identify and interact with non competitive vendors who sell to your vertical market. They usually turn out be great sources of leads. This approach may also offer opportunities for joint ventures for mutual benefit.
It is advisable to use a good vertical marketing software program. Many of them are available in the market. They enable you to manage your marketing efforts directed at that particular vertical efficiently.
WEPOS (Windows Embedded for Point of Service) is an example of vertical marketing software program. This Microsoft product is designed specifically for retail and hospitality industries.
It is very important to train your front end employees to speak the language of the vertical market while interacting with the prospects. Marketing how to experts recommend that you provide them access to various resources which would help them to stay current on the vertical.
By implementing the above mentioned tips, you are sure to make the most of your vertical market.
Marketing How To: An Overview of Article Spinning
Internet usage is growing at a phenomenal rate all over the world. More than 2 billion people worldwide use the internet regularly. This has resulted in a huge demand for original good quality content.
Search engines like Google strive hard by designing various algorithms, in an endeavor to provide high quality information to their users. These search engines, especially Google, does not tolerate duplicate content.
If Google finds duplicate content in a website, it ensures that the webpage is panelized with poor page ranking. It is also important to keep your website or blog fresh, by adding new content regularly. Google prefers websites and blogs with fresh content.
Original content is expensive. Good SEO article writers charge around 10 to 15 dollars for a high quality 400 word article. It is more than that for articles with more words. The situation is indeed challenging for internet marketers.
Successful internet marketers use article spinning to overcome this challenge. Article spinning is a technique of creating one or more unique copies of an original article. The level of uniqueness depends on the type and amount of spinning. Article spinning allows you to make the most of one article.
Article spinning works by rewriting existing articles, or parts of an existing article, and replacing elements to provide a slightly different perspective on the topic. It is a great way to avoid being penalized by Google for duplicate content.
Some website owners pay article writers to spin the articles manually. Many article spinning software programs are available online. They work by replacing words with their synonyms.
Article spinning software programs use spintax (a contraction of spinning syntax). Spintax is a system of rewriting readable, auto-generated and unique content, used for SEO purposes.
It is a challenge to find an article spinning software that is of high quality. There are too many to choose from. Marketing how to experts recommend Dupliterminator, which is popular among successful internet marketers.
This SEO friendly software is free to use and its performance is appreciated by many article marketing experts. It is very easy to use. You need to just copy, paste and click the process button to get it going.
Article spinning helps you save money and and get unique content, thereby preventing the risk of getting penalized by Google.